Yinscape and Yanngsearch
Subject Area Discussion chapter
Urgency 2 to 4 hours
The case of Yinscape and Yanngsearch was designed to provide minimal information on this merger/acquisition. Re-read the case study and imagine the shape and spirit of a newly-merged, cross-national company. You are to assume the role of Yinscape’s CEO. In this role, you must envision a new future for the combined companies. Your thread must describe how you will communicate your vision as though you are addressing a meeting of Yinscape and Yangsearch’s top managers shortly after the acquisition. Creating a compelling vision is a task that requires forethought and sensitivity. In addition, the challenge is increased when you must communicate that vision to a potentially hostile audience. In preparing your thread, consider what questions and concerns you need to anticipate; think realistically about the possible results of the meeting, and decide on what steps to take immediately after the speech.
You will create a thread in response to the provided prompt for each forum. Each thread must be at least 400 words, demonstrate course-related knowledge, and integrate at least 2 peer-reviewed articles. In addition to the thread, you will reply to the threads of at least 2 classmates. Each reply must be at least 250 words and contain at least 1 citation from a peer-reviewed journal and 1 from the textbook.
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