Problem- 1- Electronic reading devices are very popular and Amazon’s Kindle and Apple’s iPad are in a heated battle to win over the bookworms of the world. Kindle focuses solely on reading, whereas iPad does reading, movies, music, office computing, and more. Some analysts predict that iPad will eclipse Kindle because it offers many powerful multimedia features; others think Kindle can hold its own. Make a case for how Amazon might use segmentation and a clever value proposition to dominate the growing e-books market with its Kindle stand-alone reader.
Reminder- This question refers to the Kindle, not the Kindle Fire.
Hint- Review Chapter 6.
Problem 2- Write a situation analysis that could be included in an IMC plan for a brand of pet food that you select.. The analysis should identify key factors that you consider most relevant and a brief assessment of each such as the historical context, product analysis, industry analysis, market analysis, competitor analysis and company analysis.
Hint- Review Chapter 8
Reminder- since your term project includes a situation analysis, I suggest you use this activity to start your work on the term project. Select a brand for the term project and also use it for the answer you provide for this question. The term project has a reference which you may find useful as you do research for your analysis.
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