The chicken or the egg: hatching a new and innovative product

Case Questions: Would you decide to “hatch” Chicken 

Sensations? Put yourself in Vicki’s shoes. Prepare an analysis 

that will guide PFVC’s decision on whether to launch 

Chicken Sensations. 

1.   Economic feasibility analysis: Perform an economic cost-

benefit analysis of whether PFVC should launch Chicken 

Sensations. Clearly state your decision and conclusion 

from your analysis. (You can use an Excel spreadsheet to 

complete these tasks in an organized, neat appendix to 

your case analysis. A reader of your case should be able 

to follow your work and computations. The results of 

your appendix analyses can be referenced in the body of 

your case to support your decision.) To aid your analysis, 

perform the following tasks:

  a.   Quantity, revenue, and cost conversions: Take Vicki’s 

data from Table 1 and compute the quantity, revenue, 

and cost conversions to complete Table 1. For 

example, calculate annual sales revenues (in cases), 

sales revenue and variable cost amounts per case, and 

annual fixed cost amounts. 

  b.  Forecasted contribution margin income statement: 

Prepare a forecasted Chicken Sensations contribution 

margin format income statement for year 1 based on 

the projected data gathered by Vicki. 

  c.   Breakeven analysis: Prepare a breakeven point 

analysis (in cases and sales dollars) for the year 1 

forecasts of Chicken Sensations. 

  d.  Margin of safety: Prepare a margin of safety analysis 

(in cases and sales dollars) for the year 1 forecasts of 

Chicken Sensations.

  e.   Sensitivity analyses: Prepare sensitivity analyses to 

examine how robust year 1 results are to changes in 

projections for (1) the sales volume of cases, (2) the 

sales price per bag, and (3) the cost per pound of 

chicken. Assume that these amounts can change for 

three different projection levels as reported in Table 2: 

(1) a pessimistic level, (2) the original level, and (3) an 

optimistic level. Table 2 shows that the sales volume 

(in cases) will be 75% of the original year 1 sales 

forecast, the sales price per bag will only be 90% of 

the original forecast (or $2.70/bag = $3.00/bag × 90%), 

and the cost per pound of chicken will rise to 112.50% 

of the original forecast (or $2.25 /lb. = $2.00/lb. × 

112.50%) for the pessimistic level. The original level 

reports the results using the original projections in 

the case. Under the optimistic level, the sales volume 

forecast (in cases) will be 125% of the original year 1 

sales forecast, the sales price per bag will increase to 

110% of the original forecast (or $3.30/bag = $3.00/

bag × 110%), and the cost per pound of chicken will 

decrease to 87.50% (or $1.75 /lb. = $2.00/lb. × 87.50%).

  Report your sensitivity analysis results in Table 3.

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees


We value our customers, and so ensure that our papers are 100 percent original. Our Team of professionals does not miss the mark; they ensure that step by step each paper is written uniquely. We never duplicate or work as we compare papers rest assured. We deliver our work a day before time to ensure that you don’t miss your deadlines. It is not only doing the work but delivering it at the right time. We capture the consequences of late remittances. .

Money-back guarantee

We value customer satisfaction here at popularessaywriters.com and make sure that you get the best value for your Money. It happens that sometimes you can pay twice for your order or may want to cancel it, or you feel that it doesn’t meet your requirements; our money back guarantee will give you the opportunity to get back your money. We will also refund 100% of money paid double. In case your paper does not satisfy your requirements , we request that you notify us via writing within 2 days otherwise on the third day we will assume that you have been satisfied. Do all your correspondences through our email address popularessaywriters@gmail.com.

Read more

Zero-plagiarism guarantee

At popularessaywriters.com, our professional writers know the consequence plagiarism does for our clients. We have updated software’s such as article checker and copyscape to check for originality of the custom papers before submission of the final paper to the you. Our guarantee to the customer is that we will write 100% original papers for them that are quality, timely and of low cost. We have experienced professional and competent PhD writers who will write quality custom papers for you..

Read more

Free-revision policy

. At popularessaywriters.com, we are proud to provide top-quality Essay writing service to our esteemed customers. We are ready to take up that challenging academic assignment that is giving you sleepless nights and simplify it for you according to your desired requirements. We are willing to revise your paper if it does not meet your requirements. At popularessaywriters.com, we do not compromise with quality; thus, we offer unlimited free revisions until the customer is satisfied with their custom paper. Our unlimited free revision services are provided under the following terms:.. .

Read more

Privacy policy

Popularessawriters.com knows that client’s information is an essential tool for our company. It means that whatever the client requests from our service is kept strictly confidential. It means that whoever writes for this company understands the terms and conditions hence you should not be worried because you will never see your work somewhere else...

Read more

Fair-cooperation guarantee

Rest assured that we will always be attentive to your needs and requirements. We belief in the phrase treat your neighbour as you would want them to treat you. We leave nothing to chance and always look forward to a good interaction with each other.. .

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency