strategic case analysis

Topic: strategic case analysis
Order Description

In this assignment, you will assume the role of management consultant, who has the role of

conducting a strategic case analysis of a large company, and providing the company with

recommendations for improved long-term performance.

You are required to conduct a strategic analysis of this business or organization. This

should involve external and internal environmental scanning, including PESTEL, Five-

forces analysis, Stakeholder analysis, internal strength-weakness and SWOT analysis.

Your assignment should include an analysis of the major problems or issues faced by the

company, and conclude with recommendations to assist the company in dealing with its

major strategic problems (or, if the company is currently successful, focus on the continued

improvement of the company in the longer term).

Recommended issues to discuss in the major assignment.

These are recommended issues only. You may combine some of these issues, leave

some out if they are not relevant, or add other issues if appropriate.

1. Executive summary (cover page, summarizing the main points of your

2. A brief description of the organization, including its name and the type of

3. An external analysis (at the industry/macro-environment levels). For

4. An internal analysis. For example:

5. A “Five-forces” analysis of the industry the organization is based in. Apply

6. How will the organization address the four generic building blocks of

strategic analysis, as below).

business (what products or services it provides), as well as the type of staff,

the number of staff, the number of branches etc.


a) Current and potential opportunities and how they may be

taken advantage of.

b) Current and potential threats and how they might be

overcome or minimized.

If relevant, discuss the impact of national culture and conditions on

the organization.

a) strengths and how they will be used ,

b) weaknesses, and, if possible, how they might be overcome or


this model to discuss how you can maximize the competitive advantage of

the organization.

competitive advantage: efficiency, quality, innovation, and customer


7. Discuss the distinctive competencies of the organization.

8. Does the organization have a differentiation strategy? Discuss.

9. If relevant, discuss any strategic alliances that may benefit your

10. Should the organization go global? Why/why not? If yes, how will this be

11. Based on the above, what are the major problems or potential problems the

12. Based on your analysis of the major problems or potential problems, what



organization should address?

are your recommendations for the organization?

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