Topic: Social commerce
see READ ME FIRST file it gives a good understanding of the requirement.
Social commerce is a way of utilizing social media platforms (twitter, facebook, Instagram etc) to help promote your e-commerce site and to assist in the buying and selling of goods on the site. There are several activities in semester 2 which specifically concentrate on s-commerce.
Your task is to develop a plan for a social commerce strategy for an organisation of your choice that interacts with its customers online.
You can suggest ways of improving the current way they interact with customers or recommend new ways of doing it. Or you could recommend a way to develop a social commerce presence if they do not currently have one.
We will be looking for the following in your plan,
1. Research – introduction to the problem – background to the organisation and their online presence – 20%
2. Application – application of social commerce principles and frameworks using appropriate academic sources – 20%
3. Proposal – An S-commerce proposal with your proposed solution for the organisation including ideas for its implementation – 30%
4. Critique – A balanced evaluation of the benefits and risks of your proposal identifying any possible limitations to its implementation – 20%
5. Use of academic sources to substantiate your proposals using Harvard referencing – 10%
In order to complete this assignment you will need to source models for a social commerce platform, such as Huang & Benyoucef (2012), and apply it to your proposal. You should comment on what you will and will not use from your chosen models and comment on the reasons for your decisions. You should discuss what the proposed social commerce framework will look like and how it will benefit the organisation.
You do not need to obtain inside information or access to an organisation in order to complete this assignment as no primary research is needed.
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