Multicultural Marketing in America

Point of View Papaers:

As a meas of extending course knoledge beyond content presented int he readings and deeping your knowledge of carious subcultures, students are required to prepare an informative point of view paper on any teo of the folowing segments of the US multicultural lanscape.

Hispanic/Latiinos in the US

African Americans

Asian Americans

Gay or bi-sexual Americans

Mature Americans

 

You are expected to jprocide an informed persepective on each market segment, particulary as it relates to marketing to multicultural America. Each POV paper must address at a minimum:

1. Currently available statistics and information about the selected group/culture

2.What are segments within this grjoup/culture? Waht are the implications of these segments of marketing?

3. What are tastes and preferences, insights that drive and characterize many members of this group/culture?

4. What has recentlytypically been done to market to this group/cultural?

5. What are interesting marketing communication questions or topics that have not been addressed in targeting this group/culture?

 

Each paper should provide citations and a list of sources for your findings;length for each should be 6-8 pages.

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