Michael Porter’s “WHAT IS STRATEGY”



change management.



resulting operational


have often

been dramatic, many companies have

been frustrated by their inability to

translate those gains into sustainable profitability.

And bit by bit, almost imperceptibly, management

tools have taken the place of strategy. As managers

push to improve on all fronts, they move farther


from viable competitive positions.

Operational Effectiveness:

Necessary but Not Sufficient

Operational effectiveness and strategy are both

essential to superior performance, which, after all,

is the primary goal of any enterprise. But they work

in very different ways.

Michael E. Porter is the C. Roland Christensen Professor

of Business Administration at the Harvard Business

School in Boston, Massachusetts.

HARVARD BUSINESS REVIEW November-December 1996

Copyright © 1996 by the President and Fellows of Harvard College. All rights reserved.

A company can outperform rivals only if it can

establish a difference that it can preserve. It must

deliver greater value to customers or create comparable

value at a lower cost, or do both. The arithmetic

of superior profitability then follows: delivering

greater value allows a company to charge higher


unit prices; greater

efficiency results in


average unit costs.

Ultimately, all differences between companies in

cost or price derive from the hundreds of activities

required to create, produce, sell, and deliver their

products or services, such as calling on customers,

assembling final products, and training employees.

Cost is generated by performing activities, and cost

advantage arises from performing particular activities

more efficiently than competitors. Similarly,


arises from both the choice of activities

and how they are performed.

Activities, then,


the basic units of competitive advantage. Overall

advantage or disadvantage results

from all a


activities, not only a few.


Operational effectiveness (OE) means performing

similar activities better than rivals perform them.

Operational effectiveness includes but is not limited

to efficiency.

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

We value our customers, and so ensure that our papers are 100 percent original. Our Team of professionals does not miss the mark; they ensure that step by step each paper is written uniquely. We never duplicate or work as we compare papers rest assured. We deliver our work a day before time to ensure that you don’t miss your deadlines. It is not only doing the work but delivering it at the right time. We capture the consequences of late remittances. .

Money-back guarantee

We value customer satisfaction here at popularessaywriters.com and make sure that you get the best value for your Money. It happens that sometimes you can pay twice for your order or may want to cancel it, or you feel that it doesn’t meet your requirements; our money back guarantee will give you the opportunity to get back your money. We will also refund 100% of money paid double. In case your paper does not satisfy your requirements , we request that you notify us via writing within 2 days otherwise on the third day we will assume that you have been satisfied. Do all your correspondences through our email address popularessaywriters@gmail.com.

Read more

Zero-plagiarism guarantee

At popularessaywriters.com, our professional writers know the consequence plagiarism does for our clients. We have updated software’s such as article checker and copyscape to check for originality of the custom papers before submission of the final paper to the you. Our guarantee to the customer is that we will write 100% original papers for them that are quality, timely and of low cost. We have experienced professional and competent PhD writers who will write quality custom papers for you..

Read more

Free-revision policy

. At popularessaywriters.com, we are proud to provide top-quality Essay writing service to our esteemed customers. We are ready to take up that challenging academic assignment that is giving you sleepless nights and simplify it for you according to your desired requirements. We are willing to revise your paper if it does not meet your requirements. At popularessaywriters.com, we do not compromise with quality; thus, we offer unlimited free revisions until the customer is satisfied with their custom paper. Our unlimited free revision services are provided under the following terms:.. .

Read more

Privacy policy

Popularessawriters.com knows that client’s information is an essential tool for our company. It means that whatever the client requests from our service is kept strictly confidential. It means that whoever writes for this company understands the terms and conditions hence you should not be worried because you will never see your work somewhere else...

Read more

Fair-cooperation guarantee

Rest assured that we will always be attentive to your needs and requirements. We belief in the phrase treat your neighbour as you would want them to treat you. We leave nothing to chance and always look forward to a good interaction with each other.. .

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages