MARKETING AND STRATEGY/SWOT ANALYSIS

MARKETING AND STRATEGY

In the previous module, you looked at the cultural and financial situation of a country other than the United States. Continue to do research on this same country that you wrote about for Module 1. Now will be looking at the legal and political environment of your chosen country and how these factors impact doing business.

As part of your research, keep in mind that several organizations publish various rankings and indices of political and legal factors in the major countries in the world. One example of rankings is the World Bank’s Worldwide Governance Indicators page (http://info.worldbank.org/governance/wgi/index.aspx#home). This webpage includes rankings on factors relating the legal and political system such as rule of law, regulatory quality, and political stability. Rankings are given from 0 to 100 on each of these aspects.

The World Bank also does some rankings of the ease of doing business in countries across the world. Their doingbusiness.org has detailed reports on most countries on different aspects of doing business. While they look at many different factors, some of these relate to the legal system such as ease of enforcing contracts or getting a business license. It is worth looking up your country on this webpage to get an idea of how friendly your country’s legal system is to doing business. In addition to the Doing Business report, Transparency International does an annual report on corruption around the world and their rankings can be found at transparency.org.

But don’t just look at quantitative rankings of your country. Do additional research to get an overall picture of the legal and political system beyond just a numerical score. Once you are finished doing your research on the country of your choice, write a 2- to 3-page paper covering the following issues:

  1. The type of government and level of political stability in your country, and whether or not the political system is conducive to doing business
  2. The legal/regulatory system in this country and whether or not it is conducive to doing business
  3. The level of corruption in your country, and the impact of corruption on doing business in this country

SLP Assignment Expectations

  • Answer the assignment questions directly.
  • Stay focused on the precise assignment questions. Don’t go off on tangents or devote a lot of space to summarizing general background materials.
  • Make sure to use reliable and credible sources as your references. Articles published in established newspapers or business journals/magazines are preferred. If you find articles on the internet, make sure they are from credible sources.
  • Reference your sources of information with both a bibliography and in-text citations. See the Student Guide to Writing a High-Quality Academic Paper, including pages 11-14 on in-text citations

MGT499

SWOT ANALYSIS

For purposes of the Module 2 SLP, once again consider yourself to be an expert in the field of Strategic Management. In this assignment, you will blog about some aspect of the external environment of an organization, providing examples based on current events you have found in a recent article in a trade journal, newspaper, or magazine (e.g., the Wall Street Journal, The Economist, Business Week, or Forbes).

Hint: Visit either ProQuest or EBSCO-Business Source Complete in the library. Choosing an industry that is of interest to you, find a recent article related to how one or more of Porter’s Five Forces or PESTLE have impacted your chosen industry. You may want to type in a specific force as a key word (e.g., Social, Economic, Legal, Threat of Entry, Competitive Rivalry, Suppliers, Buyers, etc.). Be sure to click on “Trade Publications,” “Newspapers,” and/or “Magazines”. You may also select a specific company and discuss how a force (or forces) in the remote or industry environment have (for better or worse) affected that company.

For example, you might find a recent article related to how the fiercely competitive nature (one of Porter’s Five Forces) within the soda industry has affected the market share of such major company players as Coca-Cola or Pepsico. Or you might find an article that evaluates how a new law or regulation (in the remote environment) has impacted the healthcare industry.

Remember that you are playing the role of a Strategic Management blogger, who is conveying to the public how environmental forces (whether remote environment or industry environment forces) are affecting a particular industry.

Your main article(s) for your blog entry must be no older than 12 months. You may, of course, use older sources to support your discussion and analysis, however, the current event article serving as the main focus of your paper must be no more than 12 months old.

SLP Assignment Expectations

Your SLP assignment should be a minimum of 2-3 pages in length.

You are required to use APA formatting and you are required to cite and reference your sources. There should be a minimum of three reputable sources cited and referenced in your paper.

Please make sure you review the assignment rubric prior to writing your assignment.

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