Market Tracking

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May 6, 2017
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Market Tracking
For the television and radio marketing campaign:
What is one metric that Digital worldwide can use to measure the success of this marketing campaign?
Create one control method for this marketing campaign and identify it as feed forward, concurrent, or feedback.
For the online marketing campaign:
What is one metric that Digital worldwide can use to measure the success of this marketing campaign?
Create one control method for this marketing campaign and identify it as feed forward, concurrent, or feedback.

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