managerial Economics

managerial Economics

JWI 515: Managerial Economics Assignment 3

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class. JWMI 515 (1174) Page 1 of 5

Assignment 3: Final Project – Industry and Company Analysis (Weight: 25%) Due by Sunday, Midnight of Week 9 All of your hard work and relentless efforts have paid off! Your company’s main product or service is doing better than expected. In fact, you will be meeting next month with a group of investors and the company’s Board of Directors to secure an infusion of $100 million in new capital to significantly expand operations. To prepare for your presentation, you need to conduct a thorough and honest evaluation of your company and its products or services.

Instructions Write a 7-9 page paper in which you address the following topics: 1. Describe your company and its major products or services from economic perspectives

using terms and concepts learned in this course. Include such aspects as:

a. Market sector and industry

b. Market structure—pure competition, monopoly, monopsony, or oligopoly

c. Major products and/or services

d. Elasticity and the factors that affect their supply and demand

e. Other economic characteristics, such as utility, type of good, etc.

f. Noneconomic forces that impact sales and profitability, such as weather, business cycles, technology releases, or regulations.

2. Analyze your industry using Porter’s “Five Forces” framework.

a. Classify each force as weak, strong, or neutral.

b. Why did you choose that classification?

c. How can your company best leverage this information?

3. Present information on pricing practices—basic and discriminatory.

a. What are the more common pricing practices utilized by your company and/or within its industry?

b. What types of discrimination options are not being used, but could be implemented?

JWI 515: Managerial Economics Assignment 3

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class. JWMI 515 (1174) Page 2 of 5

4. Evaluate your company’s macroeconomic drivers and both short-term and long-term economic outlooks.

a. Macroeconomic drivers—Using GUIDES, choose one indicator that poses the greatest external concern and one indicator that poses a reassurance. Explain why.

b. Given the above investigation into your company and its industry, what type of outlook (favorable/unfavorable) can your investors expect over the short-term (5-7 years) horizon? Explain why.

c. What type of outlook (favorable/unfavorable) can investors expect over the long-term (8+ years) horizon? Explain why.

Note: Refer to the course content and show that you have used online resources to gather both quantitative and qualitative information related to your company.

Format Your written assignment should follow these APA formatting requirements:

• Typed, double-spaced, using Times New Roman font (size 12) with one-inch margins on all sides.

• Include a Cover Page containing the assignment title, student’s name, professor’s name, course title, and date.

• Include a short Abstract – one to two paragraphs – summarizing the key points of your paper.

• Cite your References in a format appropriate for any business or academic setting. • Utilize the Sample Outline provided below, or create one of your own that mirrors the

grading Rubric’s deliverables. • Tables or graphs are encouraged as appropriate and can be embedded within the

body of your paper or added in an Appendix after the References page. Note: The Cover and References pages are not included in the required page length. Structure of the Paper

After preparing the Cover page and writing the Abstract, you may use the Sample Outline provided on the page below, to guide you in structuring your paper.

JWI 515: Managerial Economics Assignment 3

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class. JWMI 515 (1174) Page 3 of 5

Recommended Sample Outline Use this Outline of section and subsection headings to organize the body of your paper.

Introduction Background and Products

Market Sector, Industry, and Structure Major Products or Services Factors Impacting Supply & Demand Other Economic Characteristics Non-Economic Forces Impacting Sales & Profitability

Porter’s Five Forces

Strong Forces Weak Forces Ways to Capitalize on These Forces

Pricing Practices

Existing Practices at Company & Industry Potential Practices Not Currently In Use

Economic Outlook

Macroeconomic Drivers Short-Term Outlook Favorable Elements Unfavorable Elements Long-Term Outlook Favorable Elements Unfavorable Elements

Conclusion

JWI 515: Managerial Economics Assignment 3

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class. JWMI 515 (1174) Page 4 of 5

RUBRIC: Assignment 3

CRITERIA Unsatisfactory Low Pass Pass High Pass Honors

1. Describe the company and its major products or services from various economic perspectives. Weight: 25%

The company and product or service description is not complete or satisfactory. Market sector and industry are not described in detail, including market structure, major products and/or services, elasticity of supply and demand, and utility. The description demonstrates a lack of satisfactory understanding.

The company and product or service description is partially complete. Market sector and industry are not described in sufficient detail, including market structure, major products and/or services, elasticity of supply and demand, and utility. The description demonstrates partial understanding.

The company and product or service description is satisfactorily complete. Market sector and industry are described in detail, including market structure, major products and/or services, elasticity of supply and demand, and utility. The description is concise, yet thorough and logically weaves together concepts to demonstrate satisfactory understanding.

The company and product or service description is thoroughly complete. Market sector and industry are described in detail, including market structure, major products and/or services, elasticity of supply and demand, and utility. The description is concise, yet thorough and logically weaves together concepts to demonstrate thorough understanding.

The company and product or service description is exemplarily complete. Market sector and industry are described in detail, including market structure, major products and/or services, elasticity of supply and demand, and utility. The description is concise, yet thorough and logically weaves together concepts to demonstrate exemplary understanding.

2. Use the Porter framework to analyze the market forces. Weight: 30%

Porter analysis is not submitted or very incomplete. Five forces are not appropriately classified; there is little supporting rationale. Content is insufficient on how the company can leverage this information.

Porter analysis is partially complete. Five forces are partially classified with some supporting rationale. Additionally, it partially described how the company can leverage this information.

Porter analysis is satisfactorily complete. Each of the five forces is satisfactorily classified with supporting rationale and satisfactorily described how the company can leverage this information.

Porter analysis is thoroughly complete. Each of the five forces is thoroughly classified with supporting rationale and thoroughly described how the company can leverage this information.

Porter analysis is exemplarily complete. Each of the five forces is exemplarily classified with supporting rationale and exemplarily described how the company can leverage this information.

3. Describe existing and potential pricing practices. Weight: 15%

Pricing practices are not submitted or do not reflect minimal understanding. Nor is a price discrimination option presented or it fails to reflect understanding of price discrimination techniques.

Pricing practices are partially complete. Current pricing practices within company and/or industry are partially explained as well as price discrimination option not currently in use.

Pricing practices are satisfactorily complete. Current pricing practices within company and/or industry are satisfactorily explained as well as price discrimination option not currently in use.

Pricing practices are thoroughly complete. Current pricing practices within company and/or industry are thoroughly explained as well as price discrimination option not currently in use.

Pricing practices are exemplarily complete. Current pricing practices within company and/or industry are exemplarily explained as well as price discrimination option not currently in use.

JWI 515: Managerial Economics Assignment 3

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This course guide is subject to change based on the needs of the class. JWMI 515 (1174) Page 5 of 5

CRITERIA Unsatisfactory Low Pass Pass High Pass Honors

4. Evaluate short-term and long-term economic outlooks. Weight: 20%

Macroeconomic indicators and both short-term and long-term outlooks are not submitted or do not reflect adequate economic understanding.

Macroeconomic indicators and both short-term and long-term outlooks are partially complete.

Macroeconomic indicators and both short-term and long- term outlooks are satisfactorily complete.

Macroeconomic indicators and both short-term and long- term outlooks are thoroughly complete.

Macroeconomic indicators and both short-term and long- term outlooks are exemplarily complete.

5. Clarity, logic, writing mechanics, and formatting. Weight: 10%

Multiple mechanical errors; much of the text is difficult to understand or the text does not flow; fails to follow formatting instructions.

Several mechanical errors make parts of the text difficult for the reader to understand; text does not flow; the discussion fails to justify conclusions and assertions.

More than a few mechanical errors; text flows but lacks conciseness or clarity; assertions and conclusions are generally justified and satisfactorily explained.

Few mechanical errors; text flows and concisely and clearly thoroughly expresses the student’s position in a manner that rationally and logically develops the topics.

No mechanical errors; text flows and concisely, clearly, and exemplarily expresses the student’s position in a manner that rationally and logically develops the topics.

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