LEADERSHIP CASE STUDY 2

Mini Case Study # 2:

Mini Case Study 2: You Are a Health Care Marketing Manager

As marketing manager of a leading health care organization, you are developing a marketing strategy to inform potential patients about how you provide the best patient experience. As part of your strategy, you will use the 4 Ps of marketing. Define the 4 Ps and describe how you will use each to promote your organization and build your patient base.

The four Ps are as follows:

product

price

place

promotion

This assignment should require 2 – 4 pages of text (including cover and reference pages). References must be taken from the class, or UMUC online library.

Written projects must:

be typed, double-spaced, in 12-point Times New Roman or Arial font, with margins no wider than one inch
have a title page with your name, the course name, the date, and the instructor’s name.
all the submissions must be in your own words, with correctly cited direct quotes and paraphrases taking no more than 15% of the text.
have a bibliography of sources used. You may not cite Wikipedia as a research source.
be prepared using word processing software (Microsoft Word preferred). Projects may not be submitted in .pdf or .docm
Note: Paper should be in APA format with no plagiarism
90–100

Student clearly displays superior understanding of the course concepts important to the case and conveys this understanding through a professionally prepared written report. Student emphasizes critical thinking skills and uses case and other academic sources to defend responses or provide counterarguments.

P.s. let me know if you need the long in information for the library references