Week 2 Discussion 1
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“Health Care and Marketing” Please respond to the following:
Analyze the current state of the U.S. health care system and determine the single most significant weakness. Make at least one recommendation for addressing that weakness from a marketing perspective.
Anticipate what major changes will take place in the health care industry over the next 25 years and how the marketing of health care will differ as a result of those changes. Provide specific examples to support your response.