have a research paper for my marketing class. I conducted a survey on survey monkey, and I need the results interpreted on SPSS program.Username for survey monkey: moe.obeidat
Survey name: Influence of product packaging on purchase
The requirments of the paper are as follows:
A) The Findings from Qualitative responses
– You are expected to identify common themes and patterns from the transcripts.
– Are there any deviations from these themes and patterns?
What interesting stories emerge from the transcripts?
– Do any of the patterns/emergent themes suggest that additional data needs to be collected?
– Do the patterns that emerge support the findings of other corresponding quantitative analysis that have been conducted?
– This section should be written based on your understanding from the interview transcripts.
B) The Findings from the Quantitative forms
– Based on your findings from the survey forms, you are expected to evaluate and analyze the data with the relevant statistical tools (Using SPSS which can be found in any SBA computer lab).
– This section should be written to describe the findings from the survey. Including other ways of visually demonstrating the results would greatly add to the project.
– Ensure all diagrams and tables are placed in the body of the paper in the appropriate
– Section of the findings. They are excluded from the main report. Make sure they are labeled appropriately.
– Before ending this section, you will need to explain your interpretation of the findings.
Our hypothesis are:
• H1: Color of packaging gains the attention at the point of purchase.
• H2: Design of the wrapper affects purchasing decision and reflects quality of the packaging.
• H3: Printed information is an important aspect consumers consider while purchasing a product.
• H4: Background images increase the attention and increase familiarity with the particular product.
• H5: Packaging material shows the quality of product.
• H6: Innovation in the packaging design increases the value of the product.
1. Packaging Color,
2. Design of Wrapper,
3. Printed Information,
4. Background image,
5. Packaging Material,
6. Innovation of the package.
We need correlation between variables, median, mode.
Our research questions are:
1. How much does packaging impacts the consumer buying decision?
2. Which factors are most convenient to influence consumer-buying decision?
3. What are the important elements of packaging, which directly affect the consumer buying behavior?
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