Global Trends in Television

Global Trends in Television
Order Description
“Global Trends in Televison: Assessment and assessment criteria:
You will be assessed in two ways on this module: a project outline, which you present in class (weighting 30%), and an individual project of 3000 words (weighting 70%). ” I have already completed the first section (the project outline) and will attach it. The project must revolve around the topic I have chosen which is: “Exploring how the audience experience of television is changing with the impact of social TV as a new mode of engagement”.
About the project:
-The project is the main assessment for this module. Based on the issue areas we cover in the module, you get to choose an area of your own interest to specialize in and write a 3000 word essay on your project.
Regardless of what area you choose your project should include:
-One or two focused questions that you intend to answer in the project;
-A section evaluating theories and research relevant for your project;
-A section containing your main analysis, i.e. where you explore the issue you have chosen and attempt to answer the questions you are asking using your chosen literature;
-A concluding section summarizing your results;
-A bibliography containing both secondary and primary sources.

The assessment criteria for the project are:
(1) The extent to which you have undertaken proper research on your chosen issue and relevant theories in preparation of your project.
(2) The extent to which you demonstrate a reflexive understanding of relevant theories and concepts.
(3) Originality of the project.
(4) Coherence and structure of the project (includes clarity of style and adherence to academic standards for referencing).

My research proposal was not very good, I got a 57/100, but my professor
did like my topic, and the fact that I was using X factor and a tv show (because I am showing the effect on two different types of programs) so if you could emphasise on that being the reason I chose those two for my case study.. Other things on that such as the guiding research questions and the sources can be changed (if you believe you can come up with a stronger base) feel free to, but if its possible to contact me before you make any major changes just so I can make sure its alright.

Bellow are some tips given by our professor:
A. Industry (i.e. primary) sources for original research
Trade journals and statistical yearbooks which are very good and available in parts online and in our library, and in full at the British Film Institute Library (BFI) are:
-Broadcast (
-C21 (; limited access for non-subscribers)
-Variety (
-Television Business International (TBI) (access via Lexis Nexis and BFI library)
-Screen International
-TV World (access via Lexis Nexis and BFI library)

Other useful websites & online databases
-Rapid TV News ( [Online daily news service for the TV industry. Reports on all aspects relating to broadcast technology, information, analysis, and provides up to date context and comment on the latest developments.]
-David Brennan, TV expert (
-Screen Digest, Industry Publisher ( [Excellent up-to-date monthly publications and special reports. Most of this is for subscribers only and unaffordable but there are interesting free excerpts on the website.] [Advertiser Association; see ‘nickable charts’]
-Guardian Media ( [UK and global industry news]
-Ofcom ( [UK regulatory body for television]
-European Audiovisual Observatory ( [Information about legislation concerning the European audiovisual market and statistical information about audiovisual production in Europe; has in-depth country-by-country guides]
-World Trade Organisation ( [see section on media]

Finally, the websites of the channels, programmes or companies that you explore are, of course, important primary sources. Many, such as the BBC, Channel 4 or Sky, have archives of their annual reports, with useful statistics as well as further aspects of branding.?

B. Academic (i.e. secondary) sources
Electronic journals
For most recent academic literature (i.e. secondary literature); search for example in Television & New Media, International Journal of Digital Television, Popular Communication, Critical Studies in Television, Continuum: Journal of Media and Cultural Studies, Journal of Audience and reception Studies, International Journal of Cultural Studies.

I will also attach a copy of the power point I made when presenting my project outline so that you can see some of the theoretical concepts I used and theorists that go by them.

If you require anymore information, I can send you documents from the module page on my university website..

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