E maketing final | Marketing homework help

2 pages

This is the week for your final exam.  This final exam is worth 100 points. There are 3 questions you need to address.  Note that the questions also have parts to them. 

A review of chapters 7, 8 and 10 will help.

  • Please number your answers so that it is absolutely clear which question you are responding to. This is a Must Do. For example: Q3(a)(i).
  • Use the recommended APA writing format.
  • Properly cited (even if it is your textbook).
  • Your answers should be academically clear, meaningful, and substantive.
  • Provide your answers to the questions in a MS Word file.


(a) It is said that online advertising differs from regular offline advertising in three keys ways. 

Based on your text, what are these three key differences? List them and explain each clearly in your own words. 

(b) It is said that traditional advertising has two main categories. Based on your text, what are they? Explain them in details in your own words.

(c) According to your text, there are three main ways to pay a publisher or their agent for carrying online ads for a company.  What are they? Explain them in your own words. 


Your  company is launching its Fall line of children’s clothing. You are in-charge of the email campaign.

(a) You realize that you will have to purchase mailing lists (names & email addresses) from an external vendor. Who will you want the email campaign to reach and why?

(b) The CEO of the company wants you to closely track the key performance indicators – KPIs.  Based on information provided in your text, list three of these email key performance indicators and discuss why you think you should track them.


You work in a small Mom-and-Pop establishment. It is located near the intersection of two streets. The establishment sells different kinds of consumer electronics products. The owners are trying to grow the business. They have asked you to help them determine how they can grow their customer base.

(a) You have decided to start with a look at the present client base. The client data base has information such as name, address, product purchased, date of purchase, demographic information, etc.  Keep in mind that many variablesmake up for demographic information.

(i) Which are the top three variables / data elements about the customers you will want to look at that will give you a good idea of who shops at the store?  In other words, a look at these variables will give you a good idea of the demographics of the typical customers who shop at the store.

(ii) Based on these three variables, what does the typical customer to the store look like?

(b) Based on your research in part (a), you now have a general idea of what the typical customer to the store looks like. Your analysis has shown you that people come from as far away as 25 miles from the store.

You want to reach out to similar people within a 30 mile radius of the store. You are thinking of launching an email campaign.   

(i) Which additional data source(s) can be of help in this process? Why?

(ii) Once you acquire the data from the additional data source(s), what analyses will you do with it?  Discuss.

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

We value our customers, and so ensure that our papers are 100 percent original. Our Team of professionals does not miss the mark; they ensure that step by step each paper is written uniquely. We never duplicate or work as we compare papers rest assured. We deliver our work a day before time to ensure that you don’t miss your deadlines. It is not only doing the work but delivering it at the right time. We capture the consequences of late remittances. .

Money-back guarantee

We value customer satisfaction here at popularessaywriters.com and make sure that you get the best value for your Money. It happens that sometimes you can pay twice for your order or may want to cancel it, or you feel that it doesn’t meet your requirements; our money back guarantee will give you the opportunity to get back your money. We will also refund 100% of money paid double. In case your paper does not satisfy your requirements , we request that you notify us via writing within 2 days otherwise on the third day we will assume that you have been satisfied. Do all your correspondences through our email address popularessaywriters@gmail.com.

Read more

Zero-plagiarism guarantee

At popularessaywriters.com, our professional writers know the consequence plagiarism does for our clients. We have updated software’s such as article checker and copyscape to check for originality of the custom papers before submission of the final paper to the you. Our guarantee to the customer is that we will write 100% original papers for them that are quality, timely and of low cost. We have experienced professional and competent PhD writers who will write quality custom papers for you..

Read more

Free-revision policy

. At popularessaywriters.com, we are proud to provide top-quality Essay writing service to our esteemed customers. We are ready to take up that challenging academic assignment that is giving you sleepless nights and simplify it for you according to your desired requirements. We are willing to revise your paper if it does not meet your requirements. At popularessaywriters.com, we do not compromise with quality; thus, we offer unlimited free revisions until the customer is satisfied with their custom paper. Our unlimited free revision services are provided under the following terms:.. .

Read more

Privacy policy

Popularessawriters.com knows that client’s information is an essential tool for our company. It means that whatever the client requests from our service is kept strictly confidential. It means that whoever writes for this company understands the terms and conditions hence you should not be worried because you will never see your work somewhere else...

Read more

Fair-cooperation guarantee

Rest assured that we will always be attentive to your needs and requirements. We belief in the phrase treat your neighbour as you would want them to treat you. We leave nothing to chance and always look forward to a good interaction with each other.. .

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages