Determine and detail the optimum pricing strategy – Marketing Management
Continuing to build your marketing plan, this assignment focuses on branding, pricing, and distribution of your product and service.
Write a four to five (4-5) page paper in which you:
1. Create the domestic and global product branding strategy.
2. Determine and detail the optimum pricing strategy.
3. Examine how your pricing strategy supports your branding strategy.
4. Prepare a distribution channel analysis identifying the wholesaler, distributor, and retailer relationships (include any e-Commerce as well).
5. Discuss whether a push or pull strategy will be used, justify your rationale.
6. Discuss how the distribution strategy fits the product / service, target market, and overall marketing strategy for the company
7. Support your marketing plan with at least two (2) reference sources that discuss the nature of the assignment.
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