this is due Sunday…… no late work……
Please read below and follow all instructions
I have attached 2 documents that you may use in this assignment. Use the Marketing plan attachment and Executive summary attachment in this assignment.
Use the business name already being used in the attachments.
Executive summary has been done already.
Read the Marketing plan attachment it also has information that you need and just copy and paste it in the right spots below ( business challenge: I noted on attachment that info, you may edit it so it is better)
Marketing Plan: The Marketing Plan is due in week 9. Any papers turned in that are missing any of these sections will lose points. You need to format your paper with these headings:
Executive Summary – This should be a 2 page overview designed to provide a summary for the executives of the company regarding your product or service. Provide an overview of the company and type of industry etc. (2 pages-same as assignment #3-just copy and paste)
Business Challenge – This should be the same as your discussion week 6 post…describes the target audience, offering, and provides a brief rationale for why investors or customers should invest in it. In other words, why is the offering needed? This is where you will list your Marketing Mix (Product, Price, Placement, Promotion, and People) (at least 1 page)
The Marketing Environment – Briefly describe the current environment in the industry that this company operates. Briefly describe who your competitors are…do not say “other restaurants” or other “bicycle shops” in the area…BE SPECIFIC!!! (1 page)
Customers–WHO ARE YOUR CUSTOMERS? Use Demographic studies (1 page)
Statement of Goals and Core Competencies/Company Analysis – What are the goals of the company? You should also provide a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. (1 page)
Business Climate/PEST Analysis –
Budget, Schedule & Distribution – This section can be used to describe an advertising campaign for your product, the budget for the advertising campaign, the schedule for the campaign and the marketing elements. What are the distribution channels that you will use? Use some type of chart in this section (1 Page)
One Page Ad – utilize your creativity to create an Ad for your product or company. (1 page)
Summary/Conclusion (1 page)
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