Explain which model (the I/O model or the resource-based model) you believe will best help a firm in the industry you researched earn above-average returns. (Be sure to clearly identify the industry in your post.)
Describe the failure you researched in the e-activity and discuss the causes that led to it.
Create a list of three best practices that not only would have helped the company you researched avoid failure, but would also apply to the rest of the industry your company was part of. Explain your rationale for selecting these best practices.