Assignment 2: Social Marketing Campaigns
Assignment 2: Social Marketing Campaigns
Social marketing uses traditional marketing concepts to change health behavior, with the ultimate outcome of a healthier population. Social marketing campaigns have
been used to raise awareness of risk and risk behaviors, to promote the adoption of healthy behaviors, and to encourage cessation of unhealthy behaviors. In this
assignment, you will be analyzing social marketing campaigns.
For this assignment, select two social marketing campaigns that have been conducted on the same health issue. (Unprotected intercourse among teens). Be sure to select
social marketing campaigns or health issues different from those you used in previous discussion questions, assignments, or the final project.
Using the readings for this week, the South University Online Library, and the Internet, write a 3–5-page paper that addresses the following:
Evaluate both campaigns discussing their strengths and weaknesses.
Examine how each of the 4Ps of the marketing mix—price, product, promotion, and place—was addressed in each campaign.
Compare and contrast the campaigns in terms of the definitions of social marketing provided in the readings.
Examine the outcomes or objectives for each campaign.
Describe the intervention strategies for each campaign.
Conclude the paper with your recommendation for the most effective campaign, giving a brief justification.
Submit your assignment in Microsoft Word format
Name your document SU_PHE6210_W4_A2_LastName_FirstInitial.doc.
Cite all sources using the APA format. Make sure all references are cited in APA format. References should be current at least within the last 5 years. Remember that
references should be used to support your peer responses.
Assignment 2 Grading Criteria
Evaluated the strengths of two social marketing campaigns that have been conducted on the same health issue.
Examined how each of the 4Ps of the marketing mix was addressed in each campaign.
Correctly compared and contrasted both campaigns in terms of the definitions of social marketing.
Examined the outcomes or objectives for each campaign.
Evaluated the intervention strategies in each campaign to identify the most effective one, giving reasons in support.
Used correct spelling, grammar, and professional vocabulary. Cited all sources using the APA format.
We value our customers, and so ensure that our papers are 100 percent original. Our Team of professionals does not miss the mark; they ensure that step by step each paper is written uniquely. We never duplicate or work as we compare papers rest assured. We deliver our work a day before time to ensure that you don’t miss your deadlines. It is not only doing the work but delivering it at the right time. We capture the consequences of late remittances. .
We value customer satisfaction here at popularessaywriters.com and make sure that you get the best value for your Money. It happens that sometimes you can pay twice for your order or may want to cancel it, or you feel that it doesn’t meet your requirements; our money back guarantee will give you the opportunity to get back your money. We will also refund 100% of money paid double. In case your paper does not satisfy your requirements , we request that you notify us via writing within 2 days otherwise on the third day we will assume that you have been satisfied. Do all your correspondences through our email address email@example.com.Read more
At popularessaywriters.com, our professional writers know the consequence plagiarism does for our clients. We have updated software’s such as article checker and copyscape to check for originality of the custom papers before submission of the final paper to the you. Our guarantee to the customer is that we will write 100% original papers for them that are quality, timely and of low cost. We have experienced professional and competent PhD writers who will write quality custom papers for you..Read more
. At popularessaywriters.com, we are proud to provide top-quality Essay writing service to our esteemed customers. We are ready to take up that challenging academic assignment that is giving you sleepless nights and simplify it for you according to your desired requirements. We are willing to revise your paper if it does not meet your requirements. At popularessaywriters.com, we do not compromise with quality; thus, we offer unlimited free revisions until the customer is satisfied with their custom paper. Our unlimited free revision services are provided under the following terms:.. .Read more
Popularessawriters.com knows that client’s information is an essential tool for our company. It means that whatever the client requests from our service is kept strictly confidential. It means that whoever writes for this company understands the terms and conditions hence you should not be worried because you will never see your work somewhere else...Read more
Rest assured that we will always be attentive to your needs and requirements. We belief in the phrase treat your neighbour as you would want them to treat you. We leave nothing to chance and always look forward to a good interaction with each other.. .Read more