660 db3 responses | Marketing homework help

 Vianna J

Reply

UNIT 3 – DISCUSSION BOARD

Part 2

Entering New Markets

The company enters markets in the global business environment through joint ventures and licenses every day. Licensing is a contractual agreement where one company uses another company’s intellectual property such as patents and designs. The licensees do so to reduce the risk of the market. One common brand that adopts the franchising model of licensing is McDonald’s. The company allows local companies to pay franchise fees, and, in return, they get the terms of operating the business. They are also allowed to market and use the brand name. MacDonald will occasionally evaluate the quality and the entire business. Jaguar is also a company in the UK that uses a private label manufacturing licensing model (Jayachandran et al., 2013).

This is where a local company in a different country manufactures a product and sells under the brand name of Jaguar. This makes it easy for the Jaguar brand to enter new markets, while another company can produce Jaguar quality products. 

Some companies have expanded from joint ventures and formed strategic alliances with other companies and foreign entrants. A good example of a joint venture is Pepsi and Starbucks. The two companies formed a third company to achieve a common objective. The joint venture was established in 1994 to produce ready-to-drink coffee products. The North American Coffee Partnership has been successful having received resources from giant successful companies. The flagship product Frappuccino allowed Starbucks to enter the bottled beverage market, and Pepsi obtained a new product from a well-known brand. The beverage’s ready-to-drink coffee beverage has a market share of 95% in different countries (Insights, 2017). In short, the company chooses to enter new markets through different channels such as licensing and joint ventures. This not only reduces the risk, but also ensures the success of the joint venture through the support of the parent company.

 

Sunshine S

WEEK 6 MAIN DISCUSSION POST
Licensing is among the commonly used forms of foreign market entry strategies. The strategy entails entering into a license agreement whereby a local company gives a foreign company the rights to use its name, brand, and intellectual property, in the foreign market. The strategy is preferred because of its low costs of entering foreign markets, although the companies may lose significant control over their businesses. Some key companies using licensing to support their global business expansion include Disney Consumer Products and the Pentland Group. Disney is American-based, with its headquarters in Burbank, California. The company operates in the retail industry. Pentland Group is a British-owned company, and in the year 2008, it licensed a significant percentage of its products, such as the Hunter, Brasher, Speedo, Ellesse, mitre, among others. The licensing strategy has proved to be an effective foreign Market entry strategy, as the two companies have established their brands appropriately in the international markets, thus recording high sales and profits (License Global, 2020).
A joint venture refers to a situation whereby two or more companies work together towards achieving a common goal. There are numerous successful joint ventures, among the highly notable ones being the NBC Universal Television Group (Comcast) and Disney ABC Television Group (The Walt Disney Company). The two companies joined their operations back in 2018, intending to create a video streaming site or an application known as “HULU.” The designed website was expected to support high-quality video streamlining, accessible using electronic gadgets like computers and smartphones. The joint center was a huge success, with a product offering of up to $1 billion, thus increasing the two companies’ value (Thakur, 2021).

 

Ciamyischa B

Part 2: Questions 2,4,5 

2. Please review the process and outlines of other students, providing an objective assessment and constructive feedback that will help strengthen the effectiveness of their efforts and the quality of their finished products.  

In reviewing some of my classmates outlines I see that everyone seems to be on the right track. There are many different formalities and directions that most of us are going in, however I see everyone is being very detailed and organized. I can also see there is much research and preparation going into this project.  

4. What is the purpose of a Key Operating Principle? 

The key purpose of operating principles is to make certain people are focused on doing the right things. It helps in making the right decisions and how to come collaborate and come to those right decisions. When there are conflicting situations, organizations use the operating principle to help with the solving of those issues.  

5. What sort of additional material would best ensure success of the project? Why? 

To have a successful project, collaboration, communication, and team work is a must. Also, there can be additional material that can be used, like actually interviewing key role people in an organization or one whom has just started a business to find out how they put together their business plan. Also using school resources that have been provided will help in a successful project.  

 

Micah S

Hi All,

Mission statements can allow individuals to see what an organization is all about.  The essential elements are the customers, markets, technology, philosophy, self-concept, concern for public image and employees, concern for survival/growth and profitability and products/services.  The customers are who the targeted demographics are.  The major products/services offered by the company and the market are included.  These two elements help in knowing where and with which products/services the company focuses on.  The concern for public image and employee refers to the company attitude and public image.  This is important because brand name and how consumers perceive you is important to profitability.  The concern for growth and profitability reinforces the efforts and determination of the organization to find financial success.  This is tantamount to self-concept and determining the competitive advantage of the company.  This connects to technology and the organization using relevant systems to stay current in the industry.

Operating principles define how an organization operates to be successful in their given industry (Austin, 2019).  The purpose of key operating principle is to show the boundaries upon which the organization conducts itself.  This includes expectations such as sustainability, employee focus, etc. that help establish the frame the organization is operating.  It also show the alignment of the organization to the mission/vision in how the operating principles connect to the goal of the organization.

There are several additional materials that would ensure success of the project.   Determining leadership style and company culture would help in reinforcing the business plan so that stakeholders are able to see how employees will be best motivated to achieve the goal of expansion.  Also, identifying strategies to have the competitive advantage or if there are any collaborative strategies that will be implemented.  Collaborative strategies, for example strategic alliances, allow companies to work together for a mutual benefit (American InterContinental University [AIU], 2021).  Including strategies that will be implemented to bring success to the project adds strength to the proposal of the project.  The implication is showing focused efforts that will establish success. 

Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees


We value our customers, and so ensure that our papers are 100 percent original. Our Team of professionals does not miss the mark; they ensure that step by step each paper is written uniquely. We never duplicate or work as we compare papers rest assured. We deliver our work a day before time to ensure that you don’t miss your deadlines. It is not only doing the work but delivering it at the right time. We capture the consequences of late remittances. .

Money-back guarantee

We value customer satisfaction here at popularessaywriters.com and make sure that you get the best value for your Money. It happens that sometimes you can pay twice for your order or may want to cancel it, or you feel that it doesn’t meet your requirements; our money back guarantee will give you the opportunity to get back your money. We will also refund 100% of money paid double. In case your paper does not satisfy your requirements , we request that you notify us via writing within 2 days otherwise on the third day we will assume that you have been satisfied. Do all your correspondences through our email address popularessaywriters@gmail.com.

Read more

Zero-plagiarism guarantee

At popularessaywriters.com, our professional writers know the consequence plagiarism does for our clients. We have updated software’s such as article checker and copyscape to check for originality of the custom papers before submission of the final paper to the you. Our guarantee to the customer is that we will write 100% original papers for them that are quality, timely and of low cost. We have experienced professional and competent PhD writers who will write quality custom papers for you..

Read more

Free-revision policy

. At popularessaywriters.com, we are proud to provide top-quality Essay writing service to our esteemed customers. We are ready to take up that challenging academic assignment that is giving you sleepless nights and simplify it for you according to your desired requirements. We are willing to revise your paper if it does not meet your requirements. At popularessaywriters.com, we do not compromise with quality; thus, we offer unlimited free revisions until the customer is satisfied with their custom paper. Our unlimited free revision services are provided under the following terms:.. .

Read more

Privacy policy

Popularessawriters.com knows that client’s information is an essential tool for our company. It means that whatever the client requests from our service is kept strictly confidential. It means that whoever writes for this company understands the terms and conditions hence you should not be worried because you will never see your work somewhere else...

Read more

Fair-cooperation guarantee

Rest assured that we will always be attentive to your needs and requirements. We belief in the phrase treat your neighbour as you would want them to treat you. We leave nothing to chance and always look forward to a good interaction with each other.. .

Read more

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency