1. Evaluate the role played by Howard Schultz in the growth and success of Starbucks. Is the company in danger of relying too heavily on Howard Schultz?
2. Discuss the business engineering processes used by Starbucks to stay competitive. How does the company track performance and use its control system?
3. What is the compensation strategy that the company has used to motivate its employees to focus on the company’s strategy and its execution?
4. How would you describe Starbucks’ corporate culture What is the relevance of corporate culture for Starbucks’ future growth and success?