MKT 421 – What is the retailing strategy

MKT 421 – What is the retailing strategy
Let’s look at our favorite stores through the perspective of the concepts in Chapter 16. Starting with Figure 16-8, identify the retailing strategy used by your favorite store. Conduct an analysis through which you answer the following questions: What is the retailing strategy used by the store? What are the details of the store’s retailing mix? How does this retailing mix influence retail pricing, store location, retail communication, and merchandise assortment? What role do wholesalers play in supporting a retailing strategy that is consistent with the channels and intermediaries?

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